A Campsite to chill, a website to experience
Camp Combi is situated in one of the most picturesque and beautiful places on Earth, my homeland, Scotland.
The idea was simple. You drive your Combi (or any other vehicle, we don’t discriminate) to the site – Roll In. You set up your Combi and tent – Pitch Up. Then you relax, take in the surrounding and crack open a beer – Chill Out.
I wanted to create something that was fun, retro, vibrant and somewhere I would love to go.
The site had to be clean and clear and reflect the laid back, chilled personality of its campers. This design was less about sweeping panoramic imagery featuring mountains and heather fields but more the fun, fresh and friendly feel of what I wanted to create.
The website would be built in WordPress using HTML5, CSS3, jQuery and would also be responsive. I would use retina and SVG images to allow for the ultimate in scalability through various displays and devices.
With a clear navigation and a centred layout the website is separated into clear sections. The main feature hero banner would transition through a sequence of images with overlaid messages. The images would fade in using a dreamy, bleached style and then blur back to reveal the overlaid text.
With the three simple steps communicating the campsite’s personality and process the next part of it is to get customers booking up and finding their way there. A clear and quick booking form would replace the availability check meaning no annoying switching pages. When the client receives the booking confirmation it would feature an exact GPS location meaning no getting lost on the way.